Partner With Us: Sponsor the St Helens Festival of Pubs 2026
Following the massive, headline-making success of our debut event last year, the St Helens Festival of Pubs is officially returning this August.
Organised by St Helens and Districts CAMRA, this borough-wide celebration brings together thousands of loyal local consumers, independent businesses, and community groups. This year, we are significantly expanding our reach beyond the town centre into Newton-le-Willows, Earlestown, Haydock, Rainhill, and Rainford, with our high-profile festival finale running from 26th to 31st August.
We are also incredibly proud to be partnering with Willowbrook Hospice once again as our official charity partner—meaning your sponsorship delivers immense local goodwill and positive community association.
Why Sponsor the Festival?
When you back the Festival of Pubs, your brand doesn’t just sit on a page—it gets integrated directly into the daily leisure and travel routines of thousands of residents across the St Helens borough.
- Sustained Regional Exposure: Our targeted marketing campaign runs throughout July and August across local press, heavy-duty outdoor banners, high-volume social media, and printed guides.
- Massive Footfall & Reach: By expanding into surrounding districts and introducing a dedicated focus on grassroots community pubs, your brand will reach customers far beyond the standard town centre.
- A Captive, Local Audience: Put your business, app, or services directly in front of an economically active, highly loyal demographic at the precise moment they are looking to buy, travel, or support local trade.
💎 Available Sponsorship Packages
We have designed a range of flexible packages to suit every marketing budget, from hyper-local trail mapping to high-volume point-of-sale branding.
| Package | Investment | Key Marketing Value |
| Beer Mat Sponsor | £350 | Direct Point-of-Sale CTA: We print at least 5,000 square beer mats with your dedicated branding, message, or app QR code on one side. Distributed directly to tables across participating pubs weeks before the festival. |
| Programme Sponsor | £350 | Repeated Premium Visibility: Exclusive “Sponsor Credit” featured prominently on the front cover of the official printed guide, a half-page advert inside, and prime digital billing. |
| Marketing Sponsorship | £350 | Borough-Wide Domination: Your corporate logo featured on all official, large-format PVC festival banners at major road junctions, town gateways, and flagship venues, plus digital spotlights. |
| Pub Map Trail Sponsor |
£100 per trail or£500 for |
Hyper-Local Targeting: Sponsor one of our 6 popular trifold map guides (including St Helens Centre, Newton/Haydock, Rainford, Rainhill, Rail Trail, and Bus Trail) with 1,000+ printed copies per trail. |
| Programme Adverts | From £60 | Retained In-Home Visibility: Feature a quarter, half, or full-page printed advert inside our official guide, distributed free across all venues and downloaded by thousands online. |
🛠️ Looking for a Bespoke or In-Kind Partnership?
Are you a local transport provider, software/app developer, or logistics firm? We love working creatively with businesses. We are entirely open to discussing bespoke packages or in-kind sponsorships (such as equipment hire, logistics support, or exclusive user discount codes) that match the equivalent commercial value of our tiers.
🚀 Secure Your Package Today
Sponsorship packages and premium print locations are allocated on a strict, first-come, first-served basis. To ensure your branding is included in our primary July print runs, please get in touch with our organising committee today.
Contact: Ian (Pubs Officer)
Email: pubsofficer@sthelens.camra.org.uk
Let’s work together to support local independent businesses, raise vital funds for Willowbrook Hospice, and keep the St Helens community thriving!